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Another analyst is predicting a gloomy year for 2007 in regards to print advertising revenue, with several categories weighing down results next year.
Help Wanted and Real Estate are two formerly healthy categories now in decline, according to Bear Stearns analyst Alexia Quadrani, writes Editor & Publisher. While Help Wanted classifieds were on the rise until June, now even online Help Wanteds are starting to show strains.
CareerBuilder, the online recruitment site owned by Gannett, Tribune and McClatchy, for example, reported that revenue increased a strong 39 percent year-to-date, but that’s a paltry figure compared to last year’s 79 percent. In 2007, there will be little relief for the downward trend.
Real estate advertising has not seen negative growth yet, but it has slowed considerably, growing 23 percent in Q1 this year but only 9 percent year-to-date Q3.
Google’s print ad program may bring some additional advertisers to newspapers, but if so, it will be at the expense of direct relationships, and could impact the sales force role, “as Google begins to develop traditional media relationships direct with advertisers in addition to its interactive ones,” writes Quadrani.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
