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The Sponsorship Group for Public Television at WGBH and Subaru of America have announced that Subaru has signed on to become a national sponsor of the PBS series Antiques Roadshow for the show’s 2007 season.
Next year will be the 11th season for Antiques Roadshow, PBS’s most watched series.
“Antiques Roadshow is part treasure hunt, part history lesson and part travel adventure - a mix that resonates well with the Subaru customer,” said Tim Mahoney, senior vp and CMO, Subaru of America. “As a niche marketer of 100 percent all-wheel drive vehicles, Subaru has to stand out from the crowd. We believe our sponsorship with PBS helps us do that.”
Subaru will receive two 15-second on-air spots for each Antiques Roadshow broadcast, along with extensive off-air benefits that include creative participation in live Antiques Roadshow events (attended by over 30,000 people each summer), vehicle display opportunities, added visibility through video-on-demand episodes, website exposure and more.
Next summer’s Antiques Roadshow will visit six cities around the U.S., taping programs for broadcast in calendar year 2008.
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