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Time magazine has placed a mirror on the cover of its current issue, to emphasize its choice of Person of the Year: You.
“For seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, Time’s Person of the Year for 2006 is you,” the magazine’s Lev Grossman wrote, reports CNET (via MarketingVox).
The magazine’s 80-year-old Person of the Year issue, released on Monday, shows ‘You’ easily beating out Iran’s President Mahmoud Ahmadinejad, China’s President Hu Jintao, North Korean leader Kim Jong Il and James Baker, the former U.S. Secretary of State who led Washington’s bipartisan Iraq Study Group.
“It’s about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes,” wrote Grossman, Time’s technology writer and book critic.
“The tool that makes this possible is the World Wide Web,” he wrote. “It’s a tool for bringing together the small contributions of millions of people and making them matter.”
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