Cemusa Unveils NYC’s First ‘Street Furniture’
The first of 3,300 bus shelters that Cemusa will install in New York City, as part of a 20-year street furniture contract, was unveiled today on Queens Boulevard at 82nd Avenue.
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The first of 3,300 bus shelters that Cemusa will install in New York City, as part of a 20-year street furniture contract, was unveiled today on Queens Boulevard at 82nd Avenue.
Arbitron has released its December 2006 RADAR radio network audience reports.
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The New Haven (Connecticut) Register, the flagship paper of Journal Register, plans to join Google’s print advertising program.
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In a departure from years past, the NFL’s marketing campaign for this season’s playoffs won’t originate on network TV, but online, via a website.
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Lenser & Associates has entered into an affiliate relationship and partnership with Millard Group Inc. to provide list management services to Lenser clients, and as a result will shut down its own list management division.
Market research firm Umbria has introduced a service that connects marketers with individual bloggers.
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There’s much good news, and some bad, for online video advertisers, according to a recent Burst Media survey of more than 2,600 online visitors.
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Google Audio may be headed for an unexpected roadblock, according to an analyst’s report on Monday. While it appears that a critical mass of advertisers are intersted in pursuing Google’s radio advertising, the company may not have access to enough radio time for those advertisers to sufficiently test the initiative.
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AT&T is testing an in-house, free directory assistance service sponsored by advertisements, in response to similar services such as 800-Free-411.
Valassis and Advo may be ready to make nice. The two-week trial between the battling companies has been recessed for a day, pending the outcome of settlement discussions the companies said they were engaged in yesterday.
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Reuters has added video clips to its mobile site, making it the first news service in the U.S. to offer video content to mobile users.
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The Radio Advertising Bureau plans to discontinue reporting national and local radio advertising sales estimates on a monthly basis and report them only quarterly, effective 2007.
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Sunday night’s Survivor finale was the lowest rated finale ever for the CBS show, now in its 13th season, according to Nielsen overnights.
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FedEx has acquired ANC Holdings Ltd., a domestic express transportation company in Britain, for $234.3 million, writes DM News.
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Billboard advertising doesn’t have to mean giant signs by the highway. Placing small billboards in unexpected locations is a growing way to reach consumers when their guard is down.
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No more Executives at Anheuser-Busch have decided to pursue another direction in their marketing of the Busch brand and will not renew their relationship with NASCAR when the sponsorship expires, after 25 seasons, at the end of 2007.
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