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The first of 3,300 bus shelters that Cemusa will install in New York City, as part of a 20-year street furniture contract, was unveiled today on Queens Boulevard at 82nd Avenue.
Cemusa will install and sell advertising for 20 public toilets and 330 newsstands, in addition to the 3,300 bus shelters, writes Mediaweek. All elements of the street furniture will have a simple, contemporary design that will blend into the City.
Cemusa will add more bus shelters in 2007, and will begin to replace newsstands and build the public restrooms.
Cemusa will provide the City with $999 million in cash, and $398 million in in-kind services, such as offering ad space to the City on street furniture elements in other parts of the world to promote NYC tourism, as part of the contract. Cemusa has also agreed to maintain existing bus shelters and has painted and/or repaired over 600 of them.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war†is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
