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Lenser & Associates has entered into an affiliate relationship and partnership with Millard Group Inc. to provide list management services to Lenser clients, and as a result will shut down its own list management division.
Lenser’s 12 list management accounts will now be handled by Millard, writes Direct Magazine, including Edmund Scientific, Bluestone, Crazy Shirts, For Counsel, High Country Gardens, Imagine the Challenge, King Ranch, Lehman’s Hardware, Montessori Services, Orion Telescope, Rejuvenation and Select Seeds.
Lenser will focus on providing other direct marketing services such as circulation management and consulting for catalogers and other direct marketers, as well as strategies for multichannel marketing.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
