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Billboard advertising doesn’t have to mean giant signs by the highway. Placing small billboards in unexpected locations is a growing way to reach consumers when their guard is down.
Zoom Media offers 19,000 such small billboards in 3,500 locations across the country, writes Inc.com. The company has exclusive relationships with venues such as Bally Total Fitness, Town Sports International (owner of Boston Sports Clubs), and dozens of independent gyms nationwide.
The creator of Boston Chicken, George Naddaff, has opened a new chain of restaurants and is using Zoom Media to target health-conscious consumers. When he launched Boston Chicken, he spent hundreds of thousands of dollars on TV, radio and newspaper ads, he says. This time around, he plans to target consumers more closely, and is displaying mini billboards in half a dozen gyms, for now, each within walking distance of one of the company’s six Boston-area KnowFat restaurants.
Naddaff pays Zoom Media about $2,000 per month for the KnowFat signs. Zoom’s rates begin at $400 per sign. Prices vary depending on number of ads that are run as well as the number of venues.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
