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Billboard advertising doesn’t have to mean giant signs by the highway. Placing small billboards in unexpected locations is a growing way to reach consumers when their guard is down.
Zoom Media offers 19,000 such small billboards in 3,500 locations across the country, writes Inc.com. The company has exclusive relationships with venues such as Bally Total Fitness, Town Sports International (owner of Boston Sports Clubs), and dozens of independent gyms nationwide.
The creator of Boston Chicken, George Naddaff, has opened a new chain of restaurants and is using Zoom Media to target health-conscious consumers. When he launched Boston Chicken, he spent hundreds of thousands of dollars on TV, radio and newspaper ads, he says. This time around, he plans to target consumers more closely, and is displaying mini billboards in half a dozen gyms, for now, each within walking distance of one of the company’s six Boston-area KnowFat restaurants.
Naddaff pays Zoom Media about $2,000 per month for the KnowFat signs. Zoom’s rates begin at $400 per sign. Prices vary depending on number of ads that are run as well as the number of venues.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
