»
The New Haven (Connecticut) Register, the flagship paper of Journal Register, plans to join Google’s print advertising program.
“We believe Google’s technology will help us manage our advertising inventory more efficiently and we will continue to explore opportunities to enhance revenues, especially with non-traditional newspaper advertisers,” said Robert Jelenic, Journal Register’s chairman and CEO, in a statement, writes Editor & Publisher.
Google claims to be a friend of newspapers, but some analysts believe that by embracing Google’s print advertising placement program, which allows advertisers to purchase print advertising in papers through a Google bidding process, newspapers remove themselves from relationships with clients and could potentially reduce the value of those relationships.
More than 50 newspapers have signed up for Google’s 90-day test run.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
