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RADAR Report: ‘ABC Daytime Direction’ Wins Top Network Slot

Arbitron has released its December 2006 RADAR radio network audience reports.

The report discloses the top 10 network rankings (12+) for the time period Sept. 22,
2005 through Sept. 20, 2006, writes Radio Ink.

The top 10 networks, according to the RADAR report, are: ABC Daytime Direction Network, 2.8; Jones MediaAmerica TWC Radio Network, 2.5; Dial Global Complete FM Network, 2.3; ABC Prime Access Radio Network, 2.2; Westwood WON I Network, 2.2;
ABC Morning News Radio Network, 2.0; Dial Global Contemporary Network, 1.9; Westwood WON III Network, 1.7; Premiere Emerald Plus Network, 1.7; Premiere Mediabase Network, 1.7.

Profiles of the top networks can be seen here.

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Carat: Post-Merger, Satellite Radio Could Solve Measurement Problem

Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.

If…

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Targeted ‘New York Times’ Articles Fed to LinkedIn Users

The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).

LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…

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CBS Study: Online Viewers More Likely to Catch Shows on TV

Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.

Magid polled 50,000 viewers who have watched full eps of CBS…

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P&G Offers Money-Back Guarantee with Swiffer

Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.

The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…

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