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Reuters has added video clips to its mobile site, making it the first news service in the U.S. to offer video content to mobile users.
The clips will cover business and headline news, and a total of 20 clips will constantly rotate, ClickZ reports (via MarketingVox). The mobile service is, for now, optimized for only a few phones, such as the Nokia E62, Palm 700w, and Blackberry Pearl.
Reuters will also sell pre-roll ads against the clips, mostly 15-second spots, which will begin running next month. GE has signed on as an advertiser; it’s sponsoring articles in an eco-business category. The buy spans the regular Reuters site as well.
Reuters claims pageviews in the “single digit millions” per month for its mobile site, with year-over-year traffic up over 300 percent as of November.
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PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
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Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
