Automotive advertising is of enormous importance for the radio industry, which indicates that the RAB2007 keynote address by GM’s executive director of advertising and media operations, Betsy Lazar, is likely to be a full house.
The New York Times is considering publishing a tabloid for the younger generation.
email this
permanent link
Advertisers are expected to spend $5.9 million on online help wanted ads, compared with the $5.4 billion they are expected to spend on newspaper help wanteds, according to Borrell Associates.
email this
permanent link
The latest round of layoffs at Time Inc. - 27 staffers employed in the company’s corporate consumer marketing unit - brings the total number of job cuts to 577.
Nip/Tuck’s writers have managed to keep viewers coming back after last season’s serial killer, The Carver, was unmasked.
email this
permanent link
Settlement talks between Valassis, the largest provider of newspaper inserts, and direct marketer Advo were successful, and the merger of the two companies will go forward.
email this
permanent link
MSN dropped a blog-targeted ad campaign by Control Room, an independent company that produced on-demand concerts for MSN, to promote a Pink concert on the portal because some of the work was in poor taste, reports AdWeek (via MarketingVox).
email this
permanent link
An agency in Noblesville, Indiana, has set its creative minds to work and come up with a new holiday gift idea for clients: pigs.
email this
permanent link
