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Advertisers are expected to spend $5.9 million on online help wanted ads, compared with the $5.4 billion they are expected to spend on newspaper help wanteds, according to Borrell Associates.
Online help wanteds are expected to grow to $10 billion by 2011, writes Editor & Publisher. The report points out that, if newspaper websites were counted as a single entity, they would control the largest portion of online recruitment revenue, at 18.6 percent.
Big city dailies are the most at risk, with the metros losing 20 percent of their annual recruitment revenue through 2011. Suburban and community papers, on the other hand, will gain 25 percent in revenue by 2011, faring better because of lower price points compared to online job boards and because of local targeting.
Like Bear Stearns analyst Alexia Quadrani, who is skeptical of Google’s print ad campaign because newspapers could potentially lose control of those advertiser relationships, Borrell wonders whether recent newspaper such as HotJobs and Monster are good risks.
“Will these deals be worth it for newspapers, or are they merely building up the brand of a competitor who will jettison them in the future?” the report asks.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
