Anti-brand teens and twenty-somethings are linking up more and more with brands that, instead of getting in the way of the social-networking experience with intrusive ads, are becoming part of that experience.
email this
permanent link
After only six months, Hachette Filipacchi’s Shock magazine will be shuttered, though the website will continue to exist.
email this
permanent link
Costa Eagle Broadcasting’s flagship station Power 800 has begun broadcasting its Spanish-language music format in HD Radio, making it the first Spanish-language station in New England to broadcast in iBiquity’s HD (hybrid digital) format.
email this
permanent link
The U.S. Postal Service has posted proposals in the Federal Register for comment about changes in international shipping options that would potentially make it easier for customers to use the products for their shipping needs.
email this
permanent link
ING Direct, the nation’s largest direct bank, provided free gasoline to Atlanta commuters during morning rush hour today (Thursday). Drivers who visit three Shell stations between 6:30 and 9:30 a.m. will receive a free gasoline fill-up as part of ING Direct’s campaign “to lead Americans back to savings.”
The Postal Accountability and Enhancement Act, which President Bush signed into law yesterday (Tuesday) resolves many issues of importance to direct mailers, while leaving some unanswered questions.
email this
permanent link
Arbitron has signed another major communications company to make use of the Portable People Meter radio ratings service, when the service is officially commercialized.
email this
permanent link
Beginning on Sunday, Wendy’s will run a unique ad campaign during Fox’s NFL games: the content in the ads will vary depending on what is happening during the game, and just before the commercial breaks.
email this
permanent link
Cinema Screen Media has announced a new technology that will enable advertisers to incorporate messaging features into their pre-movie ads, and is testing it in the Phoenix market.
email this
permanent link
Publicis Groupe intends to acquire Digitas Inc. in an all-cash deal worth $1.3 billion, snapping up one of the last large stand-alone digital agencies - and one of the few publicly traded ones, reports ClickZ (via MarketingVox). Digitas shareholders will receive $13.50 per share.
email this
permanent link
The Tribune Co. has given presentations to seven private equity firms, as well as to rival media giant Gannett Co. and to representatives for billionaire businessman Eli Broad and Ron Burkle, according to sources.
email this
permanent link
When the WB and UPN merged, media buyers wondered whether the African American audience that used to be targeted via those two networks would switch allegiance to the newly formed CW, or whether they would stop watching television altogether.
email this
permanent link
The Toledo (Ohio) Blade will see some new competition on Sundays beginning at the end of January, as the Toledo Free Press, a free weekly, changes its publication date from Wednesdays to a Saturday/Sunday edition.
