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Anti-brand teens and twenty-somethings are linking up more and more with brands that, instead of getting in the way of the social-networking experience with intrusive ads, are becoming part of that experience.
For example, Jones Soda’s Pimp Your MySpace page allows users to give a new look to their profile, writes Wired (via MarketingVox). And brands like Apple and Victoria’s Secret have opened Facebook groups, which have hundreds of thousands members, who receive perks ranging from discounts on products to chances to meet celebrities.
And offering a cool product that Gen Y wants wasn’t an issue for Chase Bank, which opened its Chase +1 group, a loyalty program for college students. Members of the group are offered chances to meet celebrities or win concert tickets and VIP passes.
So far this year, advertisers have spent $350 million on social networks, or 2.2 percent of total online ad spending, according to eMarketer, which estimates that social network ad sales will exceed $2 billion by 2010.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
