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To those who didn’t know that there was a third hour to The Today Show (begun in 2000), it may come as a surprise that NBC is considering the possibility of adding a fourth hour.
NBC has not been able to compete successfully with ABC in the early-morning time period, writes MediaPost. That’s why Today launched a second show, following the first show from 7 a.m. to 9 p.m., in the 9 p.m. hour. The second show has been moderately successful, though no comparison to the original block.
Program analysts say that a third Today show would make those first shows even more competitive.
NBC has confirmed that a fourth hour is being considered. The network must decide before the National Association of Television Program Executives convention in Las Vegas in mid-January, when stations generally make their decisions on what syndication programming will be added to fall schedules.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
