»
If you think basic cable is bad TV, imagine getting it on your phone… Verizon and Qualcomm are set to launch a mobile TV service early next year that will have basic offerings at first, with more selections to come.
Verizon’s Mobile TV will go live in 20-30 markets in the first quarter of 2007 with a core selection of offerings, including “sports, news and children’s programming,” according to paidContent.org (via MarketingVox). Already-live networks cover entire metropolitan areas from Las Vegas to Chicago.
Data-casting services and the planned 24 channels will not be part of the mobile service at launch. Qualcomm’s MediaFlow wants to give customers time to acclimate to the concept of primary TV services before it starts tossing new applications in, like channels offering real-time stats like sports scores or financial info.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
