‘Hallmark’ Magazine Finds Success with Retail Add-Ons
Retail add-ons for magazine publishers are becoming ever more popular, giving advertisers a chance to increase their media exposure via retail space.
»
Retail add-ons for magazine publishers are becoming ever more popular, giving advertisers a chance to increase their media exposure via retail space.
email this
permanent link
AT&T plans to announce later this week that it is kicking off its telco TV service in seven markets, giving it a total of 11 markets by Jan. 1.
Public outcry against a change in format of a Madison, Wis., radio station has prompted the station to keep airing Air America rather than switching to Fox Sports Radio.
email this
permanent link
Consumer retail spending at U.S. websites from Nov. 1 to Dec. 8 was up 25 percent from the same period last year.
email this
permanent link
In a snarky article, The New York Times writes that there is hope for the newspapers industry after all. Despite the recent slides in readership that many newspapers have suffered, at least one person has begun reading newspapers: President Bush.
email this
permanent link
With mobile advertising poised to surge in 2007, Verizon wireless - a brand among the nation’s most advertised - intends to seize the opportunity and itself become an ad medium.
email this
permanent link
Microsoft wants a bigger piece of the online advertising pie and is making a global push to sell behaviorally targeted ads using Hotmail-user and search data.
NBC’s hit show Heroes is taking a break, but is returning to the network Jan. 22. To help give the second phase of the show a boost, the network planned a marketing blitz.
email this
permanent link
