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AT&T plans to announce later this week that it is kicking off its telco TV service in seven markets, giving it a total of 11 markets by Jan. 1.
That’s down from the 15 it initially promised by that date, but the company needed the delays to ensure that all the kinks were worked out, writes MediaPost. The expansion will continue next year, an AT&T representative said, and hopes to reach 19 million homes by the end of 2008 (competitor Verizon says its similar service, FiOS TV, will reach 18 million homes by 2010).
AT&T’s service, called U-verse, is currently offered in parts of San Antonio, Houston, San Francisco, and San Jose.
The speed of U-verse’s rollout is significant to advertisers, as it offers a third option to running spots on local cable channels. AT&T may lower prices, too, in order to undercut cable and satellite operators and jump-start interest.
Verizon currently offers FiOS to 150 communities in eight states, including the New York City area.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
