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Consumer retail spending at U.S. websites from Nov. 1 to Dec. 8 was up 25 percent from the same period last year.
Total spending reached $15.6 billion, according to comScore Networks, and smaller retailers are enjoying some of the increase, writes DM News.
Integrated marketers - those with brick-and-mortar presences - pushed online marketing efforts aggressively, resulting in a faster rate of increase than pure-play retailers. Seven of the largest 10 online retailers this season are those with brick-and-mortar stores.
Sites with sales growth surpassing 50 percent over last year included BestBuy.com, Ticketmaster.com, Walmart.com, Apple.com and Victoriassecret.com.
Multichannel marketing was predicted by DM News in August to be of particular importance to marketers this holiday season.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
