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The media habits of affluent “empty nesters” are led by newspapers and the internet, according to Bob Jordan, president of International Demographics, Inc.
Based on information in a new report from The Media Audit, more than 27 percent of empty nesters spend an hour or more each day reading the newspaper, while 38.7 percent spend 430 minutes or more each week online, writes MediaPost.
The average number of such affluent empty nesters across all markets is 12.5 percent. That number varies wildly, however, from nearly 19 percent of households in the Fort Myers-Naples market to 8.9 percent in Buffalo.
They study was based on 17 million empty nesters in the 87 markets regularly surveyed by The Media Audit.
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Should…
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