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Google is testing in-stream video ads, hoping to eventually create a system, similar to AdSense, that pairs small-scale video creators and advertisers.
Google has recently begun airing 15-second commercials for Allstate in videos developed by Beet.tv, a producer of video interviews, Adweek reports (via MarketingVox). The Allstate commercials were reportedly sold at $15 per thousand views, with the money split between Beet.tv and Google.
Google says the spots, which appear after the video, are a continuation of an earlier test of in-stream video spots that appeared after clips created by EepyBird.com, which popularized the Diet Coke-Mentos viral sensation.
Google would likely pair the new system with video content on YouTube, which it recently acquired. One possibility is to use user-submitted tags for each video to determine the type of video ad to run after the video clip.
Google is also working with MTV to distribute ad-supported clips via its AdSense publisher network.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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Fox…
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Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
