Drug Ad Spending Ends Record Year
Spending on all prescription drug brands will hit about $4.5 billion by the end of 2006, according to TNS Media Intelligence.
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Spending on all prescription drug brands will hit about $4.5 billion by the end of 2006, according to TNS Media Intelligence.
With the continued increase in the reliability of online advertising and the ability to track online ads, don’t be surprised to see that ratecard be a tad pricier next year.
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When Arbitron goes live with its PPM service in Philadelphia on Jan. 11, it is likely that nine stations in the market will not be included in the ratings service.
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Key social influencers appear to follow a four-step path to sharing information about products and services to friends and colleagues, according to a new report due to be released next month from Innovision and StartSampling.
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Google’s newspaper ad sales initiative has tripled expectations, according to a story that first appeared yesterday in the Washington Post, MediaPost writes.
College football fans will be able to purchase downloads of full-length Bowl Championship games beginning with the BCS National Championship Game on Jan. 8.
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Entercom Communications has settled with New York attorney general Eliot Spitzer, agreeing to pay $4.25 million to resolve the lawsuit brought against the company.
