»
When Arbitron goes live with its PPM service in Philadelphia on Jan. 11, it is likely that nine stations in the market will not be included in the ratings service.
Clear Channel, with six local stations, and Radio One, with three, have still not agreed to have their stations encoded by Arbitron. That could mean that they risk losing millions of dollars in national spot revenue, writes MediaPost.
That’s because some buyers, such as Carat, may choose to leave those stations out of its buys. Worse, Carat is considering not buying the market at all. “If we cannot buy an effective schedule due to lack of proper ratings data, we will recommend against buying the market,” Mary Barnas, executive vp and director of local broadcast for Carat, is quoted as saying. Barnas is a strong supporter of the PPM.
Barnas plans to meet with Clear Channel’s senior management next week about the situation. Clear Channel has resisted the transition to PPM for the past year, forming a committee to explore alternatives and ultimately calling off negotiations with Arbitron when the Media Rating Council failed to accredit the service in Houston.
Arbitron currently has 65 percent of the Philadelphia radio market agreeing to be encoded. The measurement company has also said that it has developed technology that will allow it to encode even non-participating radio stations.
The audio matching capability is currently being tested among 50 PPM panelists and could be fully deployed as early as next fall.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
