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Spending on all prescription drug brands will hit about $4.5 billion by the end of 2006, according to TNS Media Intelligence.
That marks another record year in advertising spending, topping last year’s spending by nearly 9 percent, writes Brandweek. Sepracor’s Lunesta insomnia drug will prove to be the biggest spender, most likely, spending $220 million on ads through Sept. of this year and marketing a 78 percent increase over last year.
Sanofi Aventis spend $135 million through Sept. on its own insomnia drug, Ambien CR. AstraZeneca’s Crestor increased spending by 15 percent over last year, as did Pfizer’s Viagra.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
