Microsoft, Edelman in Shortsighted Vista PR Push
Still recovering from the Wal-Mart flogging fiasco, PR firm Edelman seems to have made yet another mistake in its latest blog-centric PR push.
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Still recovering from the Wal-Mart flogging fiasco, PR firm Edelman seems to have made yet another mistake in its latest blog-centric PR push.
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The Canadian Radio-Television and Telecommunications Commission, an independent, public authority that regulates and supervises broadcasting and telecommunications in Canada, has announced a revision to its policy for digital radio broadcasting, opening the door to the HD Radio system.
The New York Times conducts an informal poll of some advertising executives to divine upcoming trends, writes MarketingVox. Agencies, oddly enough, are pondering, among other things, how the online world is intruding into offline reality. Life online will become an inseparable part of the physical world, according to some execs.
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Moms and magazines apparently still go together as well as milk and cookies.
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Social influencers consider online advertising one of the most important factors in their purchase decisions, second only to websites for a source of learning about products.
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ESPN was once again heavyweight champ of cable ratings for the week ended Dec. 24, averaging 3.66 million prime time viewers.
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Alliance Data Systems Corp. has agreed to purchase data firm Abacus from DoubleClick for $435 million in cash and will incorporate into its Epsilon brand, according to Abacus. Pending regulatory approval, the acquisition is planned to close in 1Q07.
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Chicago is getting new solar-powered bus shelters in 2007, thanks to JC Decaux.
