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The New York Times conducts an informal poll of some advertising executives to divine upcoming trends, writes MarketingVox. Agencies, oddly enough, are pondering, among other things, how the online world is intruding into offline reality. Life online will become an inseparable part of the physical world, according to some execs.
Websites will incorporate features from the videogame world - a sort of Second-Life-ing of the internet - predicts Clark Kokich, worldwide president of aQuantive’s Avenue A/Razorfish. And more companies will start adding social-networking and user-generated tools onto their intranets, too, he says. Moreover, some retailers have begun using online shopping behavior to determine how to design and stock their bricks-and-mortar stores.
But a backlash will inevitably follow the 24/7 online lifestyle, with workers trying to separate their work lives from their personal space - and turning off cell phones and BlackBerrys.
User-generated ads won’t go away, but will be co-opted… “Consumers are demanding and getting a seat at the table and defining what the brand experience is about,” said Allen P. Adamson, managing director of Landor Associates, NY, a WPP Group brand consultancy. But brands will try to retain a greater measure of control over consumer-made ads.
Finally, as targeting and behavioral technology develop, writes the Times, consumers can look forward to seeing advertisements different from the ones their neighbors see.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
