»

Commission Ruling Opens Doors for HD in Canada

The Canadian Radio-Television and Telecommunications Commission, an independent, public authority that regulates and supervises broadcasting and telecommunications in Canada, has announced a revision to its policy for digital radio broadcasting, opening the door to the HD Radio system.
The commission commented in a public notice that it would be prepared to authorize services using in-channel, on-band/HD Radio technology for the AM and/or FM bands, if the Canadian Department of Industry authorizes services using the technology under the Radiocommunication Act, writes iBiquity Digital, the developer of HD Radio.

The commission added that an expedited process would be adopted for stations that propose to transmit a digital simulcast of their analog service.

The revision of the policy opens the door for HD Radio to reach Canada, according to iBiquity, and the HD Radio system is ideal for Canadian broadcasters and listeners, as stations - able to offer more than one programming stream without the need for more or different spectrum - will be able to offer their content in both French and English.

Related topics: Signs of What's to Come, Planning, New Tech, Radio...   

Radio read more like this »

Spanish Radio Still Peeved about PPM

The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”

The SRA has been working with Arbitron in…

Print read more like this »

‘Chicago Tribune’ Readies Relaunch for Sept. 29

The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…

Outdoor read more like this »

Teens Not a Great Demo for Mobile Advertising

Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…

Television read more like this »

CNN Wins Second Night of Cable DNC Coverage

CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.

Fox…

Interactive read more like this »

Widely Held Attitudes about Various Generations Studied

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.

Conducted for…

Direct read more like this »

Retailers Busting out Extreme Back-to-School Discounts

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…

MARKETING JOBS
advertisement