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Moms and magazines apparently still go together as well as milk and cookies.
Parenting Group’s 24/7 MomConnection study shows that magazines and newspapers are moms’ most trusted sources of information, and that moms choose magazines as the best way to relax, writes MediaPost. Moms also trust web sites, radio, TV and doctors’ offices.
The study shows that 100 percent of mothers have watched TV, been online, listened to the radio or received a direct mail promotion in the last week, while 91 percent have shopped at a retail store, 88 percent have read a magazine, and 86 percent have used a cell phone.
Mothers are also using emerging media, though not as often: the study shows that in an average week, 33 percent of moms watched video-on-demand, 32 percent have read a blog and 17 percent listened to an iPod.
Interestingly, 27 percent of moms would pay to eliminate online advertising, 24 percent would pay to stop email advertising, and 23 would do the same for TV, radio and blogs.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
