»
Social influencers consider online advertising one of the most important factors in their purchase decisions, second only to websites for a source of learning about products.
A new study from DoubleClick shows that online advertising influences the word-of-mouth of influencers, writes MediaPost. Influencers clearly rely on the web more than their non-influencer counterparts, with 40 percent saying they use websites as their top source of research when they shop, compared to only 31 percent of non-influencers.
Influencers are also more likely to enjoy their advertising: 76 percent agree they are likely to pay attention to advertising when they are shopping for relevant products, (opposed to 63 of non-influencers). Influencers are more likely to do internet research as a result of the ads they have seen in traditional media, and to talk about ads to their friends.
Companies, then, can increase the impact of their word of mouth campaigns by allocating some dollars through advertising. “Influencers pay attention to advertising, especially online and in emerging media platforms,” Rick Bruner, DoubleClick’s director of research and industry relations, is quoted as saying.
DoubleClick is a digital marketing technology and services company.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
