Google Testing Video Ad System
Google is testing in-stream video ads, hoping to eventually create a system, similar to AdSense, that pairs small-scale video creators and advertisers.
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Google is testing in-stream video ads, hoping to eventually create a system, similar to AdSense, that pairs small-scale video creators and advertisers.
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The media habits of affluent “empty nesters” are led by newspapers and the internet, according to Bob Jordan, president of International Demographics, Inc.
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CPG companies that increase their online spending can engage women more effectively.
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Retail add-ons for magazine publishers are becoming ever more popular, giving advertisers a chance to increase their media exposure via retail space.
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AT&T plans to announce later this week that it is kicking off its telco TV service in seven markets, giving it a total of 11 markets by Jan. 1.
Public outcry against a change in format of a Madison, Wis., radio station has prompted the station to keep airing Air America rather than switching to Fox Sports Radio.
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Consumer retail spending at U.S. websites from Nov. 1 to Dec. 8 was up 25 percent from the same period last year.
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In a snarky article, The New York Times writes that there is hope for the newspapers industry after all. Despite the recent slides in readership that many newspapers have suffered, at least one person has begun reading newspapers: President Bush.
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With mobile advertising poised to surge in 2007, Verizon wireless - a brand among the nation’s most advertised - intends to seize the opportunity and itself become an ad medium.
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Microsoft wants a bigger piece of the online advertising pie and is making a global push to sell behaviorally targeted ads using Hotmail-user and search data.
NBC’s hit show Heroes is taking a break, but is returning to the network Jan. 22. To help give the second phase of the show a boost, the network planned a marketing blitz.
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LEGO Group’s North American division hopes to increase its competitiveness in the toy market by outsourcing its production, distribution and fulfillment operations.
If you think basic cable is bad TV, imagine getting it on your phone… Verizon and Qualcomm are set to launch a mobile TV service early next year that will have basic offerings at first, with more selections to come.
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One might think that the addition of a few more billboards on the highways in New Jersey more could scarcely matter. The New Jersey Planning Board of Mansfield, however, would disagree.
Ahn Jae Wook Ford Motor Co. has partnered with South Korean actor and singer Ahn Jae Wook to target Asian-Americans as part of its $80 million marketing launch of the 2007 Ford Edge.
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The top cable and telephone service providers that make up about 94 percent of the U.S. market signed more than 2.5 million net additional broadband subscribers in the third quarter alone.
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Danny Bonaduce, better known to late Boomers and early Gen Xers as Danny Partridge, will join The Adam Carolla Show on the Free FM talk format on CBS Radio.
To those who didn’t know that there was a third hour to The Today Show (begun in 2000), it may come as a surprise that NBC is considering the possibility of adding a fourth hour.
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Anti-brand teens and twenty-somethings are linking up more and more with brands that, instead of getting in the way of the social-networking experience with intrusive ads, are becoming part of that experience.
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After only six months, Hachette Filipacchi’s Shock magazine will be shuttered, though the website will continue to exist.
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