Discover Card is partnering with Parents magazine, producing content for both its print publication and the website, hoping to get parents to sign up for the card by taking a gentle, patient approach.
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Depending on the study you read, DVRs either are or are not significantly impacting the viewing of commercials. The most recent study, from Palisades MediaGroup, suggests that they are not.
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Click to enlarge For the first month and a half of the television season, Entertainment Tonight bested the newscast of ABC, NBC and CBS, posting a 2.4 rating, in the 25-54 demo.
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Sirius Satellite Radio is reaching out to the tween crowd Dec. 28 through Jan.1 with Miley Cyrus, star of Disney Channel’s Hannah Montana.
The editor and driving force behind Essence magazine is leaving the publication after 37 years.
Marketers’ biggest regret of 2007 was not investing enough in understanding customers (noted by 28 percent of marketers surveyed), according to Next Level SMG’s first annual “Brand Strategy Trends Survey” of marketing executives, reports MarketingCharts.
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Consumers still perceive mobile phones as casual gaming devices, despite recent efforts to introduce more advanced games and features to the platform, according to a Parks Associates report on mobile and portable gaming, reports MarketingCharts.
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The Cincinnati Post will cease publication on Dec. 31.
Valassis, which until now has distributed coupons primarily through newspaper inserts and direct mail, is launching an internet portal for coupons called RedPlum.com.
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The BPA Worldwide has issued new rules affecting reporting of business and consumer publications at its annual board of directors meeting, the group announced yesterday.
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CBS and NBC have inked a deal with the NFL to nationally simulcast the Dec. 29 telecast of the undefeated New England Patriots vs. New York Giants football game, as the Patriots attempt to become the first team since the 1972 Miami Dolphins to go undefeated in the regular season.
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Splash News is providing three-minute segments covering celebrity news and gossip to the Itandi Group, which operates a place-based video network in nail and hair salons.
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Should the proposed merger of Sirius Satellite Radio and XM pass regulatory hurdles, the elimination of competition would be harmful to consumers of satellite radio, says Rep. Paul Broun (R-GA).
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With most teens and nearly 40 percent of adults visiting social-networking sites, advertisers are avidly experimenting on Facebook, MySpace and niche online social networks, according to a new eMarketer report, writes MarketingCharts.
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James Murdoch News International will set the pace of change in the newspaper industry, believes James Murdoch, the new head of News International.
The International Council of Shopping Centers and UBS Securities LLC lowered its forecast for November and December growth to “a tad below” the 2.5 percent it was predicting.
CBS Radio has renewed The Adam Carolla Show out of Talk KLSX/Los Angeles. The show is heard on sister stations KUFO/Portland and KXTE/Las Vegas, and is syndicated through Westwood One.
Advertising spending for the first three quarters of 2007 was essentially flat - decreasing 0.1 percent over the same period last year - with internet ad spend growth (15.9 percent increase) the most of any category, according to The Nielsen Company, reports MarkeingCharts.
The Daily Show with Jon Stewart and The Colbert Report on Comedy Central are the latest of the late night shows to announce their return.
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Wanted Clear Channel’s electronic billboards will soon sport photos of the FBI’s most wanted fugitives.
