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January 1st, 2007

NBC’s ‘Sunday Night Football’ Claims Credit for Network Turnaround

Ebersol

NBC’s Sunday Night Football exceeded network goals and was, in fact, the cornerstone of the prime time turnaround at NBC. That is, according to Dick Ebersol, chairman of NBC Universal Sports & Olympics.

Related topics: TV Network, Feature, Planning, Measurement/Analytics, Don't Believe the Hype, Entertainment, Television...    email this    permanent link

DM Discounts Drive Purchase Behavior

The majority of consumers who have conducted research and have decided to purchase a product online would still be swayed toward another product if they received a DM offer.

Related topics: Planning, Research, Youth, List Marketing, Latin America, Interactive, African American, Demographics, Direct...    email this    permanent link
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