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AT&T plans to push a new advertising model, using it as the cornerstone of new wireless services initiatives, according to an interview with chairman-CEO Edward Whitacre Jr. in today’s Wall Street Journal.
The plan includes selling advertising on cell phones, on AT&T television and on broadband internet services, and is expected to generate several billion dollars in advertising revenue per year, writes MediaPost. The move comes at a time when Sprint Nextel and Verizon are also pursuing the advertising marketplace, according to the article.
AT&T has already pulled together an ad sales team and has begun briefing Madison Ave. on its plans to develop new advertising services based on its U-verse package (a telephone, internet and TV combo aimed at its base of 58.7 million wireless and 67.5 million land-line phone customers).
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
