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Luxury Media, LLC, a media communications company that works exclusively with the luxury segment, today announced the premier of its signature show, Within. Debuting this month, Within offers luxury brands the opportunity to reach target consumers through a 60-minute Entertainment Tonight-style program shown on in-room programming within high-end resorts and hotels.
The company expects to be in more than 600 properties and reach nearly 40 million viewers by 2010. Advertisers can choose sponsorships, product placements, advertorials and standard 30-second spots.
“With the advent of TiVo and other DVRs, advertisers are seeing diminishing returns on their media spend,” said David Winter, CEO of Luxury Media. “This is especially true for luxury brands that cater to an extremely narrow niche market. Within offers an effective, highly targeted vehicle for luxury brands to reach their ideal purchaser. Within viewers are pre-qualified consumers who spend $400 to $4,000 per night for their hotel rooms.”
The segments offer opportunity for product integration, whether its golf clubs in the golf segment, spa products in the spa segment, or wine in the dining segment. Show and segment sponsorships pave the way for luxury automobile brands, high-end jewelry, private jet charters, luxury yachts and the like, the company says.
Studies conducted by properties in the network indicate that approximately two-thirds of hotel guests watch the in-room program to learn about the property in which they are staying.
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