»
Smyth ZenithOptimedia and TNS Media Intelligence forecast that internet advertising will overtake radio in terms of dollars and share by 2009, if not earlier, pointing to the fact that the radio industry must change, and fast.
Facing threats from satellite radio and portable music devices such as the iPod, radio is getting more creative with its inventory, offering advertisers spots of varying length, writes Mediaweek. The industry is also getting better measurement, as Arbitron prepares to roll out its PPM service in Philadelphia and other top markets this year.
Still, radio has some “serious housekeeping” to do, Peter Smyth, CEO of Greater Media and incoming chairman of the Radio Advertising Bureau, is quoted as saying. “I hope for 2007 we focus on the fundamentals of our business rather than on the fundamentals for Wall Street. It’s radio’s fault for not taking its place at the Madison Avenue table.”
He adds that radio needs to smooth the ad buying process. “We’ve got to get to electronic invoicing and electronic measurement. I don’t know why we’re jerking around on this,” he says.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
