FX’s original series Dirt premiered Wednesday night to decent ratings, averaging 3.4 million total viewers and 2.1 million in the 18-49 demo during the 10 p.m. hour, according to live-plus-same-day data from Nielsen.
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Perhaps not surprisingly, a recent Forrester Research report indicates that more than three-quarters of Americans are annoyed just thinking about mobile marketing.
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While Arizona cities like Chandler and Scottsdale are restricting billboards, nine new signs are being built on the Gila River Reservation, south of Chandler on the Santan Freeway.
AdPack USA, the company that customizes tissue packs, is offering a free trial run of the medium, along with a cash incentive, to the agency that designs the most creative campaign using the packs.
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Prime Point Media has delivered what the company is calling “the largest ad campaign in the segment’s history.”
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The Wall Street Journal’s smaller design, which will save the company about $18 million per year and allow the paper to be printed in more places, has generated positive reactions from readers.
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Media buyers looking for a unique sponsorship opportunity - or for a way to be remembered for a Super Bowl ad - should check out MySuperProposal.com, the website of a man seeking a company willing to place him in their Super Bowl ad, so he can propose on the air to his girlfriend.
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In the continuing debate on measuring online advertising, Starcom says it has found a way to track not only the ad that people eventually click on but also the impressions leading up to that final click, according to AdAge (via MarketingVox).
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Advertisers now have the opportunity to gather demographic information about passengers in cars as they drive by digital billboards, allowing the advertiser to target ad copy specifically to the preferences of the passenger.
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Sirius Satellite Radio added 2.7 million net subscribers in 2006 and, based on preliminary financial data, experienced its first ever quarter of positive free cash flow in the fourth quarter of 2006.
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After six years of controversy over compensation, management style and share performance, Home Depot’s chairman and chief executive Bob Nardelli has resigned.
DTN, a provider of real-time market, news and weather information services for agricultural and energy markets, announced it has acquired The Progressive Farmer magazine, America’s premiere farm lifestyle publication, from Time Inc., a subsidiary of Time Warner. Terms of the deal were not disclosed.
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Just seven months after a group of local businessmen led by Brian P. Tierney bought the Philadelphia Inquirer from McClatchy, the paper is expected to lay off about 17 percent of its newsroom staff (about 70 employees).
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The Luxury Spafinder Magazine list is being managed by Lake Group Media based in New York.
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WCRB-FM, Boston’s heritage classical radio station, has signed a multi-year agreement to use Arbitron’s radio ratings service, including the PPM when it is deployed in Boston.
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