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FX’s original series Dirt premiered Wednesday night to decent ratings, averaging 3.4 million total viewers and 2.1 million in the 18-49 demo during the 10 p.m. hour, according to live-plus-same-day data from Nielsen.
An encore of the show at 11:00 p.m. averaged 2.6 million total viewers, writes Broadcasting & Cable. The audience for the premiere was smaller than that for premieres of other FX originals The Shield (in March 2002) and Rescue Me (July 2004), but bigger than Nip/Tuck’s in July 2003.
The San Francisco Chronicle says Dirt misses its mark, calling it “one of the few instances where FX doesn’t go far enough” (not something you’ll hear often about the network that brought us Nip/Tuck).
Dirt stars Courteney Cox as the editor of a celebrity glossy.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
