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Philly ‘Experiment’ Not So Successful; ‘Inquirer’ Layoffs Certain

Just seven months after a group of local businessmen led by Brian P. Tierney bought the Philadelphia Inquirer from McClatchy, the paper is expected to lay off about 17 percent of its newsroom staff (about 70 employees).

Tierney’s group also purchased The Daily News from McClatchy, but that paper will be exempt from cuts, for now, writes The New York Times. Editors called employees at home to begin the announcements.

The Newspaper Guild recently concluded contract negotiations that nearly led to a strike. While the negotiations ended in what union members called “a disappointing, giveback deal,” the current round of layoffs is affecting significantly fewer employees that had been discussed earlier, when editors and reporters were told that up to 150 people could be laid off.

When Tierney and his group of investors bought the papers, he called his entry into the business a turning point for the Philadelphia papers and the industry in general. He hoped - as did many in the industry - that private ownership, freed from the restrictions of having to answer to Wall Street, would solve some of the problems the newspaper industry faces.
But the Inquirer’s circulation continued to decline, and advertising revenue plummeted 10 percent from Sept. 2005 to the same month in 2006. The newsroom, which was hopeful when Tierney took over, became resigned after the contract settlement, according to the Times.

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Spanish Radio Still Peeved about PPM

The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”

The SRA has been working with Arbitron in…

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‘Chicago Tribune’ Readies Relaunch for Sept. 29

The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…

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Teens Not a Great Demo for Mobile Advertising

Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…

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CNN Wins Second Night of Cable DNC Coverage

CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.

Fox…

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Widely Held Attitudes about Various Generations Studied

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.

Conducted for…

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Retailers Busting out Extreme Back-to-School Discounts

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…

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