Rare Sponsorship Opp: Help ‘J.P.’ Propose during Super Bowl

Media buyers looking for a unique sponsorship opportunity - or for a way to be remembered for a Super Bowl ad - should check out MySuperProposal.com, the website of a man seeking a company willing to place him in their Super Bowl ad, so he can propose on the air to his girlfriend.

The man, who goes by J.P. so as not to blow the surprise, has a search marketing and internet consultant who is handling the bidding process, writes Ad Age. The consultant, Joe Morin, believes that if the proposal actually airs, he can buy the rights to a “response video” and sell product placements in it. The response video would be available online and could be a huge traffic driver to the site that hosts it.

Morin has been in contact with CBS, AOL and Yahoo as potential underwriters. J.P. has been interviewed by five radio stations and had a blurb about his initiative in ESPN The Magazine. He will also appear in a report on Inside Edition later this week.

Ad Age points out that there’s always the possibility that J.P. is another hoax, similar to Lonelygirl15. Morin claims that he has met J.P., and that he is real, marketable, and all-American, with a “cute as a button” girlfriend.

J.P. himself, in his blog, seems bewildered at the idea that the proposal campaign might be a hoax: “The radio interview was pretty fun and the hosts seemed very nice, but they kept accusing me of running a scam of some kind… I didn’t really understand what they thought I might be doing, but that certainly caught me off guard,” he writes.
In mid-December, it was reported that CBS was commanding record prices for the Super Bowl, and that inventory was almost sold out.