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Sirius Satellite Radio added 2.7 million net subscribers in 2006 and, based on preliminary financial data, experienced its first ever quarter of positive free cash flow in the fourth quarter of 2006.
Sirius’s total subscriber base now equals 6,024,000, an 82 percent increase over the company’s 2005 ending subscriber base of 3,316,560, the company says.
In December, Sirius lowered its subscriber estimates for the year from 6.3 million to between 5.9 million and 6.1 million, after having upped estimates in August. Rival XM reduced subscriber expectations, also in August, to between 7.7 million and 8.2 million.
Earlier this week, a report published in The New York Times claimed that a merger of the two satellite radio services makes sense to Sirius, while XM wouldn’t comment.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
