UPS’s 100th Anniversary Not Tied to New, $35M Campaign
UPS is launching its biggest marketing push since its 2002 “What Can Brown Do for You” campaign.
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UPS is launching its biggest marketing push since its 2002 “What Can Brown Do for You” campaign.
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In what has become a relatively ordinary move, if not common practice, NBC will air the premiere episode of The Apprentice online, before it airs on network TV on Sunday.
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Clear Channel Taxi Media, a division of Clear Channel Outdoor, and NBC Universal have joined forces to provide content on Passenger Information monitors in at least 5,000 New York City taxis.
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The planned business news channel from Fox will be carried on Time Warner’s cable service, if and when the channel sees the light of day.
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The automotive industry will hear about HD digital radio in a big way during this year’s North American International Auto Show, with a mobile HD digital radio promotion debuting in Detroit on Wednesday, January 10 and continuing throughout the show.
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R.R. Donnelley & Sons has announced yet another acquisition - its third in just over two months.
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Yahoo and Dash Navigation announced a partnership that will combine Yahoo’s local search technology with Dash’s internet-connected automotive navigation system.
Toyota has redesigned its hybrid vehicle site to now let owners create profiles like those found on MySpace and other social networking sites. The hope is that owners will discuss their reasons for owning a Toyota hybrid vehicle.
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Hispanics now make up 14 percent of the U.S. population and the teenaged Hispanic population is forecast to grow 18 percent by 2012. Quince Girl publisher Will Cain anticipates that roughly $400 million will be spent on quinceaneras in 2007, up from $300 million in 2006, reflecting a continued growth in overall spending.
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Blackfriars Communications released its Marketing Category Indices for 12 types of marketing spending, showing that both offline and online advertising spend increased from budgeted amounts in the third quarter.
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Radio One is establishing a presence in the print media world with its acquisition of Giant Magazine.
Los Angeles-based radio personality Cliff Winston will replace Tom Joyner’s syndicated morning show on Radio One’s Los Angeles station.
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Life magazine’s reach will go from 12 million to 13 million as The Washington Post and other newspapers begin distributing it within the Sunday pages.
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Arbitron’s Advertiser/Agency Advisory Council announced a resolution earlier this week, stating that the company will introduce the PPM system as the ratings currency for radio in Philly, New York and Houston in 2007.
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Girls Learn to Ride, a website for young women who like to snowboard and do other extreme sports, is reaching out to social networks in order to increase its email list, writes DM News.
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