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The automotive industry will hear about HD digital radio in a big way during this year’s North American International Auto Show, with a mobile HD digital radio promotion debuting in Detroit on Wednesday, January 10 and continuing throughout the show.
During the show, a 15-person HD radio street team will paint the town orange as they fan out in orange jump suits and hats to hand out HD Radio lanyards and VIP cards. Once an attendee has a card, they can go to www.HDRadio.com to register their phone number for a chance to win an HD Radio converter that will turn any AM/FM car radio into an HD digital radio.
HD radio will also be hitting the streets of Detroit with five mobile billboards, complete with the message, “Drive, Listen, Love.”
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