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Clear Channel Taxi Media, a division of Clear Channel Outdoor, and NBC Universal have joined forces to provide content on Passenger Information monitors in at least 5,000 New York City taxis.
Beginning in 2007, taxis affiliated with Clear Channel Taxi Media will air NY10, New York’s Taxi Entertainment Network, featuring exclusive content from WNBC, NBC News, and NBC Entertainment.
NY10 will roll out during the first half of the year as part of the Taxi and Limousine Commission’s recent announcement to install Passenger Information monitors in New York City cabs.
NY10 will feature a mix of local and national news, weather, sports and entertainment content on state-of-the-art LCD screens installed in the back seat of the cabs. In addition to the daily news and information, the screens give passengers the ability to track the route of their trip, as well as pay for their fare by credit or debit card in a safe, secure and speedy environment.
The channel offers advertisers a dynamic environment to reach over 14 million New York consumers each month. They can utilize full-motion video with sound, flash animation and display ads. They can run campaigns in all or part of the NY10 network, schedule ads to run during specific times of the day and even, thanks to the GPS tracking system installed in the taxis, run only in designated geographic zones.
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