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In what has become a relatively ordinary move, if not common practice, NBC will air the premiere episode of The Apprentice online, before it airs on network TV on Sunday.
The first 20 minutes of the show will stream on both NBC.com and on Yahoo, writes MediaPost. NBC aired the premiere episodes of scripted shows such as Friday Night Lights and 30 Rock in their entirety online, but has chosen to only stream the first 20 minutes of its reality shows, such as The Biggest Loser and The Apprentice.
The Apprentice needs to generate strong ratings in order to remain viable, according to the article. With a precipitous drop in ratings in recent seasons, the network chose to give the show a hiatus during the fall and bring it back in the spring season. It has also moved the setting of the show from New York to Los Angeles.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
