»
Yahoo and Dash Navigation announced a partnership that will combine Yahoo’s local search technology with Dash’s internet-connected automotive navigation system.
Dubbed Dash Express, Dash’s global-positioning-system technology will provide location data that Yahoo can use to narrow search results to nearby businesses (via iMedia Connection and MarketingVox). Drivers will be able to conduct a local search on the device - then navigate to the geographic location of the search results. The service will launch in California in the spring, with a national rollout this fall.
“It really is a new implementation of mobile search. People need to find information about local businesses and what’s around them not just when they’re at their PC,” Peter MacDonald, senior director of business development for Yahoo Local, told the Wall Street Journal.
Last week, Ford and Microsoft announced plans to deliver more wireless connectivity into a car’s cockpit. The system, dubbed Sync, will allow hands-free cell phone communication and other options like receiving email and downloading music.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
