The mayor of Fort Lee, New Jersey, says the Port Authority of New York and New Jersey’s plan to place billboards at the George Washington Bridge is not a classy move, and wonders whether the Authority will next sell naming rights to the bridge.
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Radio One, the largest radio broadcasting company that primarily targets African American and urban listeners, has agreed to encode its radio stations in Philadelphia and Los Angeles for the Arbitron Portable People Meter audience measurement services, Arbitron announced today.
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The Port Authority of New York and New Jersey will allow advertising for the first time on New York’s George Washington Bridge.
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Ford’s new ad campaign will feature the results of a driving challenge that was between the Ford Fusion sedan, the Toyota Camry and the Honda Accord.
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Media buyers are reporting that CBS’s asking price for 30-second Super Bowl spots is slightly higher than last year’s record $2.5 million.
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One of the last best-kept secrets of the Web 2.0 world is celebrating a milestone - its 30 millionth user - and may be headed toward an IPO, CNNMoney reports (via MarketingVox).
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The New York Times Co. has agreed to sell its Broadcast Media Group to a private equity firm for $575 million.
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Sirius Satellite Radio is slowly narrowing the subscriber gap with XM, adding more subscribers per quarter than its rival in four consecutive quarters.
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The lack of good data on smaller websites has forced media buyers to rely on ad networks and giant web properties, but new site measurement firm Quantcast hopes to buck the trend.
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