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Ford’s new ad campaign will feature the results of a driving challenge that was between the Ford Fusion sedan, the Toyota Camry and the Honda Accord.
The Ford Fusion received top ratings from the test in several categories, including styling, performance, handling and “fun to drive,” writes Brandweek. Car and Driver conducted the event.
Of 11 categories, Ford did not do well in perception of quality.
Copy for the print ads, from JWT, Detroit, explains that in a recent Car and Driver head-to-head comparison, 600 car enthusiasts were asked to compare three cars in performance, handling and styling. The tagline reads: “This test had a lot of turns. And one big twist. (Ford Fusion beat Camry and Accord.)”
Ford spent $210 million on ads for the Fusion from January through October last year, per Nielsen Monitor-Plus.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
