»
Radio One, the largest radio broadcasting company that primarily targets African American and urban listeners, has agreed to encode its radio stations in Philadelphia and Los Angeles for the Arbitron Portable People Meter audience measurement services, Arbitron announced today.
The PPM electronic audience measurement technology is scheduled to begin collecting audience estimates in Philadelphia on January 11, 2007 and in Los Angeles in January 2008. An encoding agreement is separate and distinct from any agreement to subscribe to the Portable People Meter ratings services.
With Radio One agreeing to encoding, Clear Channel, with six stations, is the lone holdout in the Philadelphia market, according to Mediaweek. Stations that are not encoded will not be included in the ratings when the PPM becomes the ratings currency in Philadelphia beginning March 8.
Unencoded stations create a difficult situation for buyers, as the ratings will offer an incomplete picture of the market. Some agencies, such as Carat, have said they will not buy time from the unencoded stations, and have suggested that some advertisers might avoid the market altogether.
Monthly ratings in Philadelphia will begin being reported by Arbitron in April.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
