State Farm Partners with Nickelodeon
Click to enlarge
In a one-year, multimillion-dollar deal, State Farm will have a major presence on Nickelodeon in 2007.
»
In a one-year, multimillion-dollar deal, State Farm will have a major presence on Nickelodeon in 2007.
email this
permanent link
No gecko here The Port Authority of New York and New Jersey has abandoned plans to allow the Geico gecko to adorn tollbooths on the upper and lower decks of the George Washington Bridge.
email this
permanent link
NYTimes.com has re-launched its travel site, featuring over 1,000 worldwide destination guides, reviews, itineraries and suggestions from New York Times journalists and readers, guidebook information from Frommer’s, improved navigation and search and an online booking engine enabled by Expedia.
email this
permanent link
Despite the fact that skeptics predicted the college bowl season to air to viewer apathy and low ratings, the 32 postseason games during 21 days, from Dec. 19-Jan. 8, resulted in strong numbers.
email this
permanent link
Verizon Wireless is expected to announce that it will offer its mobile subscribers full-length programming from NBC, CBS, Fox and MTV. ESPN is also in negotiations to offer programs, reports the New York Times (via MarketingVox).
email this
permanent link
Blender magazine has announced yet another rate base increase, marking a 220 percent growth in circulation since the publication’s debut in May 2001, and a 10 percent climb over its previous rate base, according to the magazine.
email this
permanent link
Redi-Direct Marketing has acquired the assets of database company Dialog Group, a company which provides business and consumer databases in vertical industries including healthcare, small business, telecom mail shop and finance, writes Direct Magazine.
email this
permanent link
The most successful product placement in 2006, in terms of generating a shift in positive brand opinion, was CVS Pharmacy’s integration into ABC’s Miracle Workers reality show.
email this
permanent link
DirecTV will be marketing a portable satellite TV receiver, the Sat-Go, and will unveil the invention today at the Consumer Electronics Show in Las Vegas.
email this
permanent link
HD Radio has gotten what may amount to a big boost in the eyes of consumers today, as Microsoft and Clear Channel Radio announced a collaboration to build a nationwide data delivery service using HD Radio technology.
email this
permanent link
Super Bowl Sunday is also the day of the largest women’s winter sporting event in the lower 48 - the National Women’s Winter Tour - and advertisers can reach participants and attendees across the country via sampling, signage and product demonstrations.
The Cornerstone Group of Companies is now list manager for French home shopping network, Shopping TVA.
email this
permanent link
Arbitron announced today that WQXR-FM, the New York classical music radio station owned by The New York Times Company, has entered into a multi-year agreement for Arbitron’s radio ratings services that include Portable People Meter audience measurement services when deployed in New York.
email this
permanent link
Time Magazine named bloggers and other content-creators as the Person of the Year, and now the magazine’s site is beefing up its blogging and feed presence.
email this
permanent link
BMW will become the first automotive firm to offer a factory-installed digital HD Radio receiver as an option across its entire 2007 product line.
email this
permanent link
